8 Things You Might Have Missed In BTS’s New SMART Commercial

The wireless communications brand SMART has released promo photos and a music video commercial to launch a new campaign with BTS. Here are 8 details you might have missed in the video!

1. Escher anyone?

This CF features gravity-defying sets that might be inspired by the Dutch artist M.C. Escher.

The stairs in RM‘s library are strikingly similar to the Penrose stairs in “Relativity.”

“Relativity” by M.C. Escher | *The M.C. Escher Company/mcescher.com*

2. The messages

Throughout the video, messages appear in the background. They encourage viewers to “keep inspiring,” “keep learning,” “keep moving,” “keep chasing your passion,” “keep exploring,” “keep living your purpose,” and “keep connecting.”

3. “Like an echo in the forest…”

BTS’s SMART CF is a stand-alone work, but a few scenes calling to mind past music videos, performances, and concept photos. One is Jin‘s flower set. It shares similarities with…

…this “Black Swan” set. BTS danced here for a performance on The Tonight Show.

Jin’s set might also remind longtime ARMYs of…

…this set from the Japanese “I NEED U” MV.

4. Jungkook’s speakers

The Golden Maknae sings in a room of soundproofing boards and speakers…

…that might have been inspired by his BE concept photos.

5. J-Hope’s set

Dance king J-Hope encourages viewers to “keep moving” while hanging out in a neon cityscape…

…that bears resemblance to his “Outro: Ego” MV.

6. SMART With Luv

This subway station set has signs advertising SMART and the Philippines, but it also has a few things in common with BTS’s “Boy With Luv” music video.

The MV features similar streetlamps…

…and signs that point to BTS’s past work.

7. Suga’s keyboard

Speaking of “Boy With Luv”, did you notice the light-up keyboard behind Suga?

8. Jimin’s black and white scene

Adding black and white might just be an aesthetic choice, but it’s worth noting that the SMART commercial begins with “Life Goes On” as an intro to “Dynamite”.

In one of the most memorable performances of “Life Goes On”, BTS brought color to a black and white world for 2020 MAMA. In the SMART commercial, Jimin encourages everyone to “keep connecting,” and that’s what “Life Goes On” is all about!